L&M cigarettes belong to Philip Morris International, which makes it one of the largest tobacco corporations in the world. The same name cigarettes first appeared on sale in 1953. The brand name consists of capital letters of the names of its founders, American businessmen John Edmond Liggett and Smith Meyers.

The start of sales in the North American market showed that the quality of L&M tobacco products is comparable to the leading representatives of the industry. The manufacturer company managed to immediately gain an impressive market share. The secret of success was a fundamentally new filter, which was supplied with all brand cigarettes. Unlike competitors, Liggett and Myers decided that the filter should be an integral part of the cigarette, and necessarily white. Such a commercial move, unusual for the 50s, turned out to be successful!

In 1960-1970, the brand began its expansion into the Latin American market, to Europe, the Arab countries and the states of Asia. LM cigarettes quickly gained popularity in new markets, which is why the manufacturer decided to focus on new territories for themselves. Currently, the products of the eponymous brand are among the top three most popular cigarettes in the world, ranking second in terms of sales in the PMI personal rating.

L&M cigarettes are liked by smokers who prefer the classic taste of American tobacco grind, the dominant role in which win back the varieties Oriental, Virginia and Burley.