Three Lucky Winners and Guests Will Get the VIP Treatment at the Big Race in Indianapolis

CHARLOTTE, N.C. (BUSINESS WIRE) Three lucky winners and their guests (six in total) will be hosted by the Mistic brand of electronic cigarettes and KVSH Racing as VIP guests during the big race weekend in Indianapolis on May 24 25, 2014.

As co primary sponsor of the No. 11 car (Mistic Machine) piloted by KVSH Racing s Sebastien Bourdais for the 2014 and 2015 IndyCar Series seasons, Mistic today announced its Big Race Dream Weekend Giveaway, a contest with a grand prize that is sure to thrill race fans across the country. The package includes

  • VIP team access to the big race in Indianapolis on May 25
  • Guests of Team Mistic at the autograph session on May 24 that includes 33 drivers of the big race
  • Private meeting with four time Series champion Sebastien Bourdais and an up close look at the Mistic Machine
  • Watch Team Mistic prepare for the big race from behind the scenes in the pits and garage
  • Special guests of Team Mistic during the Jason Aldean concert on May 24
  • Year s supply of Mistic e cigarettes
  • Hotel and airfare

We are big race fans ourselves and want to give Indy enthusiasts a chance to experience the big race like never before, said John Wiesehan Jr., CEO at Mistic. All of us are rooting for Sebastien Bourdais and are very excited at giving race fans a dream opportunity to be guests of Mistic and KVSH in Indianapolis.

Participants in the giveaway can post a story or video to Mistic s Facebook page at or website at about how they or someone they know switched from traditional tobacco to a Mistic electronic cigarette. Written copy must be 200 words or less and videos must be less than two minutes and already posted on existing platforms such as YouTube or Vimeo.

Winners will be notified on May 12, 2014. More information on the giveaway, including official rules, is available at as well as on Facebook.

All participants must be 18 or older and legal residents of the United States.

Hotel is for two night stay. Airfare is based on the average ticket price of a flight to Indianapolis as reported by the U.S. Department of Transportation.

This promotion is not sponsored, endorsed, administered by, or associated with Facebook or Twitter.

About Mistic

Mistic electronic cigarettes is a conscious minded brand of high quality vapor products, primarily sold through brick and mortar retail channels under the direction of its parent company, Ballantyne Brands. The company s rechargeable and non rechargeable e cigarettes are sold in approximately 40,000 retail outlets across the U.S., including Walmart, Rite Aid Drug Stores, Kangaroo Express, Circle K, Hess Retail, Family Dollar, Winn Dixie/Bi Lo and Food Lion, expanding to 80,000 stores with the introduction of its Haus Personal Vaporizer. Mistic continually works to provide customers with a more enjoyable alternative smoking experience at a price below its competitors and much less than that of traditional cigarettes. As the best selling brand of e cigarettes at Walmart, Mistic continues to be a leader within the e cig category, ranking No. 2 in unit sales and No. 3 in dollar sales in XAOC channels, according to Nielsen C Track Database and Wells Fargo Securities for the 2013 year ended September 28.

For more information on the company, visit , follow on Twitter MisticEcig, watch on YouTube, or like on Facebook at MisticElectronicCigarettes.

PondelWilkinsonGeorge Medici, gmedici Neal, rneal

Source Ballantyne Brands

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